Invesco Perpetual 

Man Mountains

Invesco Perpetual was the main sponsor of the Wales rugby team and the IP Autumn Series for four years in a row. Teams including New Zealand, Australia, South Africa, Tonga and Fiji would battle it out under the roof of the Millennium Stadium in Cardiff, with the match televised internationally.

Invesco's logo is based on Ama Dablam, a mountain in the Himalaya range of eastern Nepal. We used this as inspiration to create the campaign idea of Man Mountains - playing on the sheer scale and physicality of these professional ruby stars. This allowed us to create a graphic language that was big and bold, but also to play around with amazing statistics of the team's achievements and the players' physicality.

Campaing idea x Identity x Stadium branding  x Sunday Times takeover x Hospitality suite