Unleash the extraordinary power of individuality

In a world of one-size-fits-all advertising, New York based Wunderkind enables brands to connect with people in more personalised ways. Its industry-leading marketing technology is measurably more effective too, and all without compromising customer privacy. Formerly known as BounceX, the company had been recognised as the fastest-growing software firm in the US, and had hit annual revenues of $100m. But Wunderkind had outgrown its old identity, so a brave new expression was needed to match their new strategy and name.

From their tailored client services and the personalised consumer experiences they create to a belief that their people can be their best when they can be themselves, individuality unifies everything at Wunderkind. So we put this idea at the heart of the brand, defining and inspiring everything they do. With a personality sets them apart from the competition and connects with their clients on an emotional level. Our aim with the brand personality was to balance this eclectic, energetic, and playful sense of fun, with sophisticated confidence that reflects the premium positioning of their offer.