Learn to move the tough way
Virgin Active needed to reinvigorate the gym experience to remain ahead. In 2014 they launched The Grid – movement training designed to get people moving fast and in different ways to standard exercise. Playing on the idea of moving in a non-standard way, I worked with photographer John Adrian to photograph the models doing the exercises from six different angles; above, below, left, right, front and back.
Art-Direction
Virgin Active / The Grid
©Wolff Olins
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