Comfortable in your own skin
London based personal trainer and Sports Therapist, Steff Arron wanted to create more awareness of her offer and new business locally. During early discussions, she talked about her ambition for clients was not about people creating physical perfection, but getting them to feel comfortable and confident in their own skin. We created an identity which led with photographs of the body – up close and personal, at times deliberately ambiguous, deliberately picking up on what might be seen to be imperfections or blemishes.
Identity x Art-direction x Stationery x Promotional materials x Website
Personal trainer & sports therapy
©Browns
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Stephen McGilvray
Creative Director & Designer