The good(s) life

My response to a brief for the #Nifty50 Project – Raising funds for CMH charity.

I'd just become a father, this brief prompted me to consider what kind of role model I’ll be. It’s tempting to immediately shower him them in the best brands or latest gadgets, but it got me thinking... will that create the best environment or send the right message in the long term?

We’re now witnessing the growth of a generation of materialists, likely to want lots of money and nice things but less willing to work hard to get them. This poster re-creates expensive goods and money rich brands using cheap 3D printed materials.

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Nifty—50
Personal project

More work

MagnatiTurning payments into possibilities

WunderkindIndividuality unleashed

Genesis BeijingA new kind of urban experience in China

Triumph MotorcyclesModernising a British icon

Dar Al-HandasahRegional player to global powerhouse

ZIP by Premier InnA modern take on value

The National LotteryMean more, play more, change more lives

Howard Smith Paper AwardsCelebrating craft

FC Zenit St PetersburgA symbol for new Russia

Qatar MuseumsCultural instigators

Standard 8Anything but standard

Virgin ActiveDiscover new

Virgin Active / The GridLearn to move the tough way

Virgin Active / The Grid / Art-directionLearn to move the tough way

Hazlitz Bespoke StationeryCrafting your story

God KnowsConsumerism and capitalism

Personal training and sports therapyComfortable in your own skin

Various workThe journey so far

Stephen McGilvray
Creative Director & Designer

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