My response to a brief for the #Nifty50 Project – Raising funds for CMH charity.
I'd just become a father, this brief prompted me to consider what kind of role model I’ll be. It’s tempting to immediately shower him them in the best brands or latest gadgets, but it got me thinking... will that create the best environment or send the right message in the long term?
We’re now witnessing the growth of a generation of materialists, likely to want lots of money and nice things but less willing to work hard to get them. This poster re-creates expensive goods and money rich brands using cheap 3D printed materials.
More work
MagnatiTurning payments into possibilities
WunderkindIndividuality unleashed
Genesis BeijingA new kind of urban experience in China
Triumph MotorcyclesModernising a British icon
Dar Al-HandasahRegional player to global powerhouse
ZIP by Premier InnA modern take on value
The National LotteryMean more, play more, change more lives
Howard Smith Paper AwardsCelebrating craft
FC Zenit St PetersburgA symbol for new Russia
Qatar MuseumsCultural instigators
Standard 8Anything but standard
Virgin ActiveDiscover new
Virgin Active / The GridLearn to move the tough way
Virgin Active / The Grid / Art-directionLearn to move the tough way
Hazlitz Bespoke StationeryCrafting your story
God KnowsConsumerism and capitalism
Personal training and sports therapyComfortable in your own skin
Invesco Perpetual / Autumn Rugby SeriesMan mountains
Various workThe journey so far
Stephen McGilvray
Creative Director & Designer